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March 22, 2024


Episode 244: Overcoming Career Setbacks with Amy Shoenthal

Overcoming Career Setbacks with Amy Shoenthal

In this episode

In today’s episode of the Career Change Maker podcast, I’m joined by Amy Shoenthal; journalist, marketing consultant and author of The Setback Cycle. We dive into the topic of overcoming career setbacks. We discuss Amy’s career transition story from her school days studying journalism to becoming a marketing executive, all the while never losing the passion and hobby of writing, which turned into a book deal and eventually her own successful business as a marketing consultant. We discuss the best ways to work through career setbacks by using a process and framework and how to redirect when you are not happy and your goals are not aligned.


What will you learn in this episode:

  • How to lay the foundation of your career – so if you do experience a setback you are not starting from ground zero – keep your eye on the right path so there is always a way to move forward.


  • The 4 phases of the setback cycle – establish, embrace, explore, emerge.
  • How to activate your network – grow your visibility to achieve your goals. Be intentional about getting known outside your organisation. Explore your curiosity, reach out to your community, and make connecting a habit.

Episode notes

As an award-winning certified executive and career coach, TEDx speaker, podcast host and former lawyer, I have seen way too many female professionals under selling themselves and settling for less in their careers. I am committed to equipping high achieving women with the tools and support to create careers that are both meaningful and impactful.

About Amy Shoenthal:

Amy Shoenthal is a journalist, author and marketing consultant. Throughout her career, she has worked with some of the world’s largest brands, from Procter & Gamble to Google, providing strategic marketing guidance and helping shape their brand narratives.

Blending her marketing expertise with her formal journalism training, Amy approaches storytelling as sense making. As a top contributor to ForbesWomen and Harvard Business Review, she shines the spotlight on those who have been historically underestimated yet are doing the work to solve society’s biggest problems.

Years of interviewing hundreds of leaders, from politicians to Peloton instructors, fashion icons to founders just starting their journeys inspired her book, The Setback Cycle, which offers a framework to help people persevere through and triumph over setbacks.

Amy is also a sought-after speaker, with her first TEDx talk scheduled for this spring. She will also be conducting workshops, fireside chats and team-building summits at companies like Google, LinkedIn, Royal Bank of Canada, KeyBank and more.

She wrote a local children’s book about the independent-owned businesses in her own beloved neighborhood of Sunnyside, Queens, where she lives with her husband and daughter.

Order your copy of The Setback Cycle
Connect with Amy on LinkedIn
Connect with Amy on Instagram


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